Research area – software.
Purpose. “NetMonitor” is a tool for operational analysis of social media to identify resonant problems and risks of a territory, department, enterprise and, as a result, a timely response to them.
Area. “NetMonitor” will be useful for heads of national and regional government and local authorities, law enforcement agencies, public safety, business representatives, marketers, analysts.
Description.
Possibilities with «NetMonitor»:
- provides instant monitoring and operational analysis of the statements and attitude of the population to the problems and issues discussed, detects a problem at the inception stage;
- analyzes the interest of the blogosphere in certain problems and warns of possible reputational risks for the leader, party force, brand;
- processes the message of the main social networks, is configured for the analysis of any regional media (forums and comments of the portal of the local administration and other authorities, local news portals, etc.);
- shows active citizens, both positive and negative in relation to the problem, questions, leading persona, brand, etc.
Advantages:
- 24/7 analysis of social media sentiment and detection of abnormal interest in specific topics;
- the ability to quickly identify activists, and as a result, timely action;
- tracking trends in social media before getting into the official media;
- efficiency of monitoring – online;
- efficiency of analysis, not available when using other tools, any forms of reports;
- customization for the tasks of a specific department, head of the company.
Readiness. Ready for implementation.
Cooperation. Sale of licenses.