Launched in 2018, on the realisation that it is extremely hard for shoppers to have an overview of the vegan alternative to traditional food, the Swiss company is developing a digital platform to facilitate the contact between shoppers and vegan food producers and retailers. Combining both physical and online stores, the platform allows shoppers to get information on existing vegan brands as well the stores they can be purchased from. It also alerts shoppers on newly developed vegan products based on their sustainability criteria and offers direct contact to brands and resellers.